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7 ways to win the attention of your distracted customers
Brick-and-mortar retailers now not only have to compete with their competitors but also their online counterparts for customers’ attention. This poses a challenge for retailers — how do you keep...
View ArticleTurn Back to School Seasonal Shoppers Into Loyal Brand Advocates
This busy back-to-school shopping season can be a critical time in which to increase visibility and further engage customers while providing momentum for the remainder of the year and beyond. Here are...
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Customers Think In Terms Of Journey, Not Touchpoints
Do you sometimes have the best experience with a company’s call center representative and then have the worst experience on its sales floor? Would you give your overall experience with this company a...
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Give Customers The Choice To Start Their Journey On One Channel And Finish It...
Retail continues to change at a dramatic pace as consumers continue to embrace digital technologies and raise their expectations. Many retailers begin to wonder, what is the future of retail. This...
View ArticleTesting Times For Improving NHS Patient Experience
Rising demand for public services, changing population demographics and tightened budgets have transformed the environment in which the public sector operates. Sue Hedaux takes a close look at the...
View ArticleLoyalty Cards: The Be All, End All for Customer Loyalty?
News this summer of Midwest supermarket chain, Jewel-Osco, dropping its loyalty card program created some significant waves and controversy. Many believe that loyalty card is the answer to driving...
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